General Terms of Use

Legal · Formata, Inc.

Effective: June 1, 2025 Last updated: June 1, 2025 Governing law: State of Colorado

Plain English summary: These Terms govern your use of Limitr, the pricing and usage enforcement platform built by Formata, Inc. By creating an account or using Limitr in any way, you agree to these Terms. If you are signing up on behalf of a company, you are agreeing on that company's behalf. For larger or enterprise deals, a separate signed agreement will govern instead of these Terms — see Section 16.

On This Page​

1. Acceptance
2. Who We Are
3. Your Account
4. Plans & Access
5. Acceptable Use
6. Your Data
7. Privacy
8. Intellectual Property
9. Feedback
10. Payment & Billing
11. Free Trial
12. Confidentiality
13. Warranties
14. Liability
15. Termination
16. Enterprise Agreements
17. Changes to These Terms
18. Governing Law
19. Miscellaneous
20. Definitions

Questions? Contact us at cj@limitr.dev or amelia@limitr.dev

Section 01​

Acceptance​

By creating a Limitr account, clicking "I agree," accessing the Limitr platform, or using any Formata service, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, do not create an account or use the platform.

If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms. In that case, "you" and "your" refer to that entity.

You must be at least 18 years old to use Limitr. By accepting these Terms, you confirm that you meet this requirement.

Section 02​

Who We Are​

Formata, Inc. is a software infrastructure company and the developer of Limitr — a pricing and usage enforcement infrastructure platform that enables software companies to embed consumption-based billing, usage metering, quota enforcement, and feature gating directly into their own products.

References to "Formata," "Licensor," "we," "us," or "our" in these Terms mean Formata, Inc. References to the "Platform" or "Limitr" mean the Limitr software platform and all associated services, APIs, documentation, and managed cloud services made available by Formata.

Section 03​

Your Account​

To use Limitr, you need to create an account. You are responsible for:

• Keeping your login credentials secure and not sharing them with unauthorized parties
• All activity that occurs under your account, whether or not you authorized it
• Notifying us promptly at cj@limitr.dev if you suspect unauthorized access to your account
• Ensuring that all users you authorize to access the Platform through your account comply with these Terms

We reserve the right to disable or terminate any account that violates these Terms, with or without notice, depending on the severity of the violation.

Section 04​

Plans and Platform Access​

Limitr is available under the following access tiers. The specific features and limits of each tier are described at limitr.dev and may be updated from time to time.

License Grant​

Subject to your compliance with these Terms and payment of applicable fees, Formata grants you a non-exclusive, non-transferable, revocable right to access and use the Limitr platform during your subscription term, solely for your internal business purposes and within the scope of your plan.

Restrictions​

Unless you have a separate signed Enterprise or SDK agreement, you may not:

• Resell, sublicense, distribute, or transfer access to the Platform to any third party
• Reverse engineer, decompile, or attempt to extract the source code of the Platform
• Remove or obscure any copyright, trademark, or proprietary notices
• Use the Platform to build a competing product or service
• Share your account credentials or developer seats beyond your authorized user count
• Access the Platform in any automated way that places an unreasonable load on our infrastructure without prior written consent

Section 05​

Acceptable Use​

You agree to use Limitr only for lawful purposes and in a manner that does not infringe the rights of others or restrict their use of the Platform. You may not use Limitr to:

• Violate any applicable local, state, national, or international law or regulation
• Transmit or store any content that is unlawful, harmful, threatening, abusive, defamatory, or otherwise objectionable
• Introduce any virus, malware, ransomware, or other malicious code into the Platform or Formata's systems
• Conduct unauthorized penetration testing, vulnerability scans, or security assessments of the Platform
• Circumvent or disable any security or access control features of the Platform
• Impersonate any person or entity or misrepresent your affiliation with any person or entity
• Collect or harvest any personally identifiable information from the Platform without authorization

Formata reserves the right to investigate and take appropriate action against any violation of this section, including suspending or terminating access to the Platform and reporting violations to law enforcement.

Section 06​

Your Data​

You own your data​

You retain full ownership of all data, configurations, customer records, usage logs, and other content that you upload to or generate through the Limitr platform ("Your Data"). Formata does not claim any ownership rights over Your Data.

How we use your data​

Formata will use Your Data only to:

• Provide, maintain, and improve the Limitr platform and associated services
• Respond to your support requests
• Comply with applicable legal obligations

We will not sell Your Data or use it for advertising purposes.

Data backup​

You are responsible for maintaining backup copies of Your Data. While Formata maintains reasonable infrastructure redundancy, we are not responsible for any loss or corruption of Your Data. We recommend exporting your configurations and usage records regularly.

Data on termination​

Upon termination of your account, Formata will make Your Data available for export for a period of 30 days following termination, after which it may be deleted. Please contact us before your account is terminated if you need assistance with data export.

Section 07​

Privacy​

Formata's collection and use of personal information is governed by our Privacy Policy, available at limitr.dev/privacy. By using the Platform, you agree to the terms of our Privacy Policy.

If you are located in the European Economic Area or are subject to GDPR or similar data protection regulations, please contact us at cj@limitr.dev to discuss a Data Processing Addendum.

Section 08​

Intellectual Property​

Formata's property​

The Limitr platform, including all software, APIs, documentation, trademarks, logos, and all underlying technology, is and remains the exclusive property of Formata, Inc. and its licensors. These Terms do not transfer any ownership rights to you. All rights not expressly granted are reserved by Formata.

Your property​

You retain all intellectual property rights in the products you build using Limitr and in Your Data. Nothing in these Terms grants Formata any ownership rights in your software products or services.

Attribution​

If your product or service is built using the Limitr platform and you choose to reference it publicly, we appreciate (but do not require for self-serve plans) an attribution such as: "Powered by Limitr by Formata, Inc."

Section 09​

Feedback​

We love hearing from our users. If you share ideas, suggestions, bug reports, or other feedback about the Platform with us, you grant Formata a royalty-free, worldwide, irrevocable license to use that feedback for any purpose, including improving the Platform and developing new features, without any obligation to you.

Please do not share feedback that contains confidential information belonging to third parties.

Section 10​

Payment and Billing​

Fees​

Fees for paid plans are as displayed at limitr.dev/pricing or as set out in your order confirmation. All fees are in U.S. dollars and are exclusive of applicable taxes. You are responsible for all applicable taxes.

Payment terms​

For self-serve monthly plans, payment is due at the beginning of each monthly billing period. For annual or custom plans, payment terms are net 30 days from invoice. We use Stripe to process payments. By providing your payment information, you authorize Formata to charge your payment method for all applicable fees.

Auto-renewal​

Monthly subscriptions automatically renew each month unless you cancel before your renewal date. Annual subscriptions automatically renew each year unless you provide written notice of cancellation at least 30 days before renewal. You can manage your subscription and cancel at any time from your account settings or by contacting us.

Late payment​

If any fees are overdue, Formata may suspend your access to the Platform after providing at least one written notice. Overdue balances may accrue interest at 1.5% per month or the maximum rate permitted by applicable law, whichever is less.

Fee changes​

We may change our fees at any time. For existing paid subscribers, fee changes will take effect at the start of your next billing period, with at least 30 days prior notice by email.

Refunds​

Monthly plans may be cancelled at any time; no partial-month refunds are provided. Annual plans may be eligible for a prorated refund within 30 days of the annual billing date. Contact amelia@limitr.dev with any billing questions.

Section 11​

Free Trial​

Formata may offer a free trial period to new users. Free trials are subject to the following conditions:

• Free trials are for evaluation purposes only and may not be used for commercial production use
• Free trials may have feature or usage limitations at Formata's discretion
• One free trial per company or legal entity — creating multiple accounts to extend a trial is not permitted
• At the end of the trial period, you will need to subscribe to a paid plan to continue using the Platform
• Formata reserves the right to modify or discontinue the free trial offering at any time

Note: Trial accounts are provided "as is" with no uptime guarantees, support SLAs, or data retention commitments beyond the trial period.

Section 12​

Confidentiality​

Each party may receive confidential information from the other in connection with using the Platform. "Confidential Information" means any non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential given the circumstances.

Each party agrees to: (a) hold the other's Confidential Information in strict confidence; (b) use it only as necessary to use or provide the Platform; and (c) not disclose it to any third party without prior written consent, except to employees, contractors, and advisors who need to know and who are bound by comparable confidentiality obligations.

Confidential Information does not include information that: is or becomes publicly available through no fault of the receiving party; was already known to the receiving party without obligation of confidentiality; is received from a third party without restriction; or is independently developed without reference to the disclosing party's information.

The existence of your subscription and the fees you pay are Confidential Information and will not be disclosed by Formata to third parties without your consent.

Section 13​

Warranties and Disclaimers​

What we promise​

Formata will use commercially reasonable efforts to make the Limitr platform available and functional. We will work to resolve reproducible bugs and platform defects reported through our support channels in a reasonable time.

What we do not promise​

THE LIMITR PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE." EXCEPT AS EXPRESSLY STATED IN THESE TERMS, FORMATA MAKES NO WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON-INFRINGEMENT. FORMATA DOES NOT WARRANT THAT THE PLATFORM WILL BE ERROR-FREE, UNINTERRUPTED, OR FREE OF SECURITY VULNERABILITIES.

In plain language: we build Limitr carefully and stand behind it, but like all software it can have bugs or downtime. We will always work quickly to fix problems, but we cannot guarantee perfection.

Section 14​

Limitation of Liability​

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FORMATA'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR YOUR USE OF THE PLATFORM WILL NOT EXCEED THE TOTAL FEES PAID BY YOU TO FORMATA IN THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

IN NO EVENT WILL FORMATA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, EVEN IF FORMATA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

These limitations apply regardless of the form of action, whether in contract, tort, or any other legal theory, and even if Formata has been advised of the possibility of such damages. Some jurisdictions do not allow limitations on implied warranties or exclusion of certain damages, so some of the above limitations may not apply to you.

Section 15​

Termination​

By you​

You may cancel your Limitr subscription at any time through your account settings or by contacting us. Cancellation takes effect at the end of your current billing period for monthly plans, or as described in your order for annual plans.

By Formata​

Formata may suspend or terminate your access to the Platform:

• Immediately, if you materially breach these Terms (such as unauthorized distribution of the Platform, reverse engineering, or non-payment after two written notices)
• With 30 days written notice, for any reason or no reason, for self-serve plans
• With 90 days written notice, if Formata is discontinuing the Platform entirely

Effect of termination​

Upon termination: (a) your right to access the Platform ends immediately; (b) Formata will make Your Data available for export for 30 days; (c) all fees owed through the date of termination remain due; and (d) all provisions of these Terms that by their nature should survive will survive, including ownership provisions, warranty disclaimers, liability limitations, and confidentiality.

Section 16​

Enterprise Agreements​

These General Terms apply to self-serve and standard subscriptions to the Limitr platform. They are designed to be simple and fair for developers and small teams getting started.

If you need any of the following, you will need a separate signed agreement with Formata:

• The right to distribute or embed Limitr in your own software products (SDK or OEM use)
• Sublicensing rights to your customers or distributors
• A dedicated Formata engineer assigned to your account
• Source code escrow or business continuity provisions
• Custom IP indemnification terms
• Modified liability caps or SLA commitments
• Custom pricing structures outside our standard plans
• Contract values above $25,000 annually

Where a signed Enterprise or Software Development License Agreement exists between you and Formata, that agreement governs your use of the Platform and supersedes these General Terms in all respects. These General Terms continue to apply to any use of the Platform not covered by your signed agreement.

To discuss an enterprise arrangement, contact cj@limitr.dev or amelia@limitr.dev.

Section 17​

Changes to These Terms​

Formata may update these Terms from time to time. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Send an email notification to the address associated with your account
• For significant changes, provide at least 30 days notice before the changes take effect

Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Platform and cancel your subscription.

We will maintain a version history of these Terms at limitr.dev/terms/history so you can review what has changed.

Section 18​

Governing Law and Disputes​

These Terms are governed by the laws of the State of Colorado, without regard to its conflict of law provisions.

We would always prefer to resolve any issue informally first. If you have a concern, please reach out to us at cj@limitr.dev before pursuing formal action.

If a dispute cannot be resolved informally, it will be resolved by binding arbitration administered in accordance with the rules of the American Arbitration Association, except that either party may seek emergency equitable relief in a court of competent jurisdiction to protect intellectual property rights or Confidential Information. Any arbitration will take place in Colorado, and judgment on the award may be entered in any court having jurisdiction.

Class action waiver: You agree that any dispute resolution proceedings will be conducted on an individual basis only, and not as a class, consolidated, or representative action.

Section 19​

Miscellaneous​

Entire agreement​

These Terms, together with our Privacy Policy and any applicable plan-specific terms, constitute the entire agreement between you and Formata regarding your use of the Platform and supersede all prior communications and agreements on this subject.

Severability​

If any provision of these Terms is found invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

Waiver​

Formata's failure to enforce any provision of these Terms on any occasion is not a waiver of our right to enforce it in the future.

Assignment​

You may not assign or transfer your rights under these Terms without Formata's prior written consent. Formata may assign these Terms in connection with a merger, acquisition, or sale of substantially all of its assets, upon notice to you.

Force majeure​

Neither party is liable for failures or delays caused by events beyond its reasonable control, including natural disasters, government actions, power failures, cyberattacks, or internet outages.

No third-party beneficiaries​

These Terms are for the benefit of you and Formata only. No third party has any rights under these Terms.

Contact​

For any questions about these Terms, contact us at cj@limitr.dev or amelia@limitr.dev. Formata, Inc., limitr.dev.

Section 20​

Definitions​

These Terms were last updated June 1, 2025 and are effective as of that date.

Formata, Inc. · cj@limitr.dev · amelia@limitr.dev · limitr.dev